The Roundup -

Five Common Mistakes in Grain Marketing

Explore a different approach to marketing


Edward Usset

Edward Usset serves as a Grain Marketing Economist for the Center for Farm Financial Management at the University of Minnesota, the developers of FINPACK software and a variety of educational programs. Working with his colleagues at CFFM and in extension, Ed developed the award winning "Winning the Game" series of workshops. In addition, he manages Commodity Challenge, an online marketing education game that uses real-time cash and futures data. He teaches "Commodity Markets" at the University. The 2nd Edition of his book, "Grain Marketing is Simple (it's just not easy)" was released in November, 2015. 

Usset will be presenting Five Common Mistakes in Grain - Explore a different approach to marketing on Wednesday, February 3rd at 8:15am. Ed identifies common mistakes in grain marketing, such as the reluctance towards pre-harvest marketing and holding grain in storage too long. Discover that great marketing is not predicting prices, but eliminating mistakes in our everyday decisions. See how eliminating mistakes can create a solid foundation in the development of pre and post-harvest marketing plans.


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