The Roundup -

A Steak in Ag

A Monthly Report by R-CALF USA


R-CALF USA may be defined as a non-profit producer organization, but our work benefits anyone who eats meat and lives in an economy that includes agriculture. We’re more than a producer organization; we’re your organization!

Group Launches “COOLin100” Campaign

One of the staunchest supporters of mandatory country of origin labeling (COOL) for beef, R-CALF USA, is launching anew campaign called “COOLin100.” The campaign calls on the new Trump Administration and new Congress to reinstate COOL for beef and pork during the Trump Administration’s first 100 days in office.

Congress repealed the COOL law for beef and pork just a year after a U.S. appellate court upheld a U.S. district court ruling that found that the consumer-friendly COOL law for beef and pork complied with the U.S. Constitution and U.S. statutes. The courts found that COOL empowered Americans to support American farmers and ranchers as well as to choose to buy food produced under their own U.S. food safety system.

“Americans were stripped of their right to know where their beef is produced at the same time the government was relaxing our health and safety import standards to allow raw beef to be imported from previously banned countries including Brazil, Argentina, Namibia, Ireland and France,” said R-CALF USA COOL Committee Chair Mike Schultz.

Schultz said the only reason producers and consumers lost COOL for beef and pork was because the past Administration and Congress refused to defend America’s sovereign right to inform its consumers about the origins of their food. “The new Administration and Congress can correct this serious error very quickly if they choose to.”

“Our COOLin100 campaign will empower Americans to Buy American by distinguishing beef and pork products produced exclusively in the United States from those produced in whole or in part in foreign countries.

“Only with a mandatory COOL label on beef and pork can Americans comply with the new Buy American rule that will ultimately boost the U.S. economy by helping to increase demand for cattle produced by U.S. farmers and ranchers, whose businesses are located in every state,” concluded Schultz.

We need your help! Please share this message “We need mandatory COOL reinstated on our beef and pork in the first 100 days of President Trump’s Administration.” with the White House, tweet it to President Trump (@realDonaldTrump) using #COOLin100 #BuyAmerican and donate to the cause. Text COOL 10 to 4066305536 to donate $10 to support COOL; or replace the 10 with any dollar amount you wish to give. Donate through our website. Or mail-in your contribution to R-CALF USA COOLin100 PO Box 30715 Billings, MT 59107.

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R-CALF USA is funded solely by donations and membership dues. Please consider becoming a member and giving a donation. For more info or to join, go to, 406-252-2516.


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