Five Common Mistakes in Grain Marketing
Friday, March 2, 10 a.m. MST
February 28, 2018 | View PDF
Usset is the author of the book, Grain Marketing Is Simple: It's Just Not Easy. He is also the Grain Marketing Specialist at the Center for Farm Financial Management and Coordinator of the Minnesota Master Marketer Program. Usset grew up in Minnesota, in the midst of a number of farms. "My family did not farm, but I have milked my share of cows and driven my share of tractors. I wasn't very good at it. After college, I spent 15 years in the grain business, primarily as a wheat buyer for flour mills. For the past two decades, I have served as a Grain Marketing Economist for the Center for Farm Financial Management at the University of Minnesota, the developers of FINPACK software and a variety of educational programs," explained Usset.
In Usset's presentation, he will explore a different approach to marketing. Usset said, "Instead of searching for the high price in the market, I identify common mistakes in grain marketing, such as the reluctance towards preharvest marketing and holding grain in storage too long. Producers will discover that grain marketing is not predicting prices, but eliminating mistakes in everyday decisions."
Usset travels and speaks throughout the country on the topic of grain marketing. "People enjoy meeting my celebrity producers – my make-believe friends who produce grain and each producer has a unique style of marketing. The characters put a little fun into an otherwise dull topic," said Usset.
Over the past two decades, Usset has made a modest name for himself in the world of agricultural marketing. Working with colleagues, Usset helped develop the award-winning series of workshops, "Winning the Game". In addition, he manages Commodity Challenge, an online marketing education game that uses real-time cash and futures data. Usset teaches "Commodity Markets" at the University of Minnesota, and the second edition of his book, "Grain Marketing is Simple (it's just not easy)" was released in November 2015. Usset is also a regular columnist for a weekly agricultural newsletter called the "Corn and Soybean Digest."