Badlands Boutique Offers Fashionable Clothes To The Watford City Area


January 29, 2020 | View PDF

Badlands Boutique owner Ashley Lee. (Photo submitted)

What once started as a love for fashion soon turned into a successful business. The Badlands Boutique, located directly across from Napa Auto Parts, Watford City, ND, sells women's apparel, purses, jewelry, coffee cups, and hats. It opened up as a storefront boutique in June 2019. 

Ashley Lee, owner, and operator of Badlands Boutique, started an online boutique three years ago, and it was a big success, so she decided to open it up as a storefront boutique in Watford City. "Opening up a boutique has been something that I have wanted to do for quite some time. I have always had a passion for fashion. As a kid, I would always have a new outfit for every occasion! Even to this day, I still buy a new outfit for every occasion, so it was only natural for me to want to open up my own boutique to make every woman out there feel beautiful, confident, and empowered," said Ashley.

Since opening up Badlands Boutique, Ashley has continued to be successful. In the near future, she plans to do a little remodeling and add some new furniture to her boutique.

Ashley currently lives in Grassy Butte, ND, with her husband and two children. "I am so thankful for the community for being so welcoming. Even though I am not a Watford City local, everybody has been so supportive of me, and I have made a lot of great friends here!" 

If you would like to see what Ashley sells at her boutique, you can visit the Badlands Boutique website at


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