City of Glendive Invites Public to Glendive Brand Reveal
November 9, 2022
GLENDIVE, Mont. – The City of Glendive Branding Committee has approved a new brand identity and is inviting the public to attend the brand reveal.
“We are ecstatic about Glendive’s new brand,” said Dara Deines, the leader of the City of Glendive Branding Committee. “The public’s feedback was an integral part of this process. As a result, our new brand truly represents who we are – and who we want to be as a community.”
The brand reveal takes place Thursday, November 17 at 12 p.m. at the Dawson Community College Ullman Center. The public is encouraged to attend this free event, which will include a presentation by Rebel River Creative, the marketing agency that partnered with the City of Glendive on the project.
The brand was influenced by the public participation phase of the branding project. This included an online survey, which acquired 483 responses, and three in-person focus groups. Angela Magalsky of Glendive was the recipient of the survey incentive – a $100 Cenex gas card from Cross Petroleum Service.
Rebel River Creative, a full-service marketing agency located in Billings, managed the brand development process, including the creation of the logo, tagline, and brand standards. The firm also provided wayfinding signage recommendations, digital recommendations, and five target audience personae for Glendive. All data was compiled into a final report for the City of Glendive Branding Committee.