Montana Department Of Revenue's Alcoholic Beverage Control Division (ABCD) Is Conducting PSA Campaign For Alcohol Responsibility Matters - Alcohol Awareness Month (April)

Helena - The ABCD is promoting safe and responsible alcohol sales, service, and consumption.

Each week in April, DOR will send information (through GovDelivery-to anyone signed up for alcohol updates) designed to share and encourage safe and responsible alcohol choices, sales, and service.

Weekly topics are:

April 3: Responsible Night Out

April 10: Responsibly Handling Tipsy Customers

April 17: Responsible Alcohol Establishment Best Practices

April 23: Responsible Carding – the ABCs of IDs

In addition to best practices, tips, and strategies, there will be weekly posters highlighting the topic of the week. These full-color, print-ready posters will be available on our Printables page on ResponsibilityMatters.MTRevenue.gov or may be ordered from the Alcohol Education Portal on ABCD section of the Department of Revenue’s webpage mtrevenue.gov.

The ABCD also has 2 radio ad PSAs scheduled to run from 3/16-6/16 on numerous AM and FM radio stations across the state regarding alcohol responsibility and five billboards scheduled to be up 4/3-5/28 around the state.

Keep an eye out for ABCD’s billboards located in the following communities: Havre, Libby, Forsyth, Butte, and Great Falls.

 

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