New Consumer Website Cooking with Pulses

Imagine it is your turn to host the monthly supper club or bring a dish to a work gathering. You are in a hurry and need to find a quick dish that will really “wow” the group. Where is the first place you will turn? If you are like most Americans, one of the first places you will look is the Internet. Why? It’s fast, convenient and for an increasing number of people it is available at home and on-the-go.

The USA Dry Pea & Lentil Council (USADPLC) launched a new consumer website at the start of 2012. It is the solution for consumers looking for information about dry peas, lentils and chickpeas.

Cookingwithpulses.com has three main focal points: recipes, health and nutrition facts and where to find pulses in the market (both as whole and value- added products).

Consumers are interested in using dry peas, lentils and chickpeas in their diets; they just do not know how to use them to their full potential. People eat with their eyes first so by showcasing photos along with tasty recipes, a new generation of consumers can find delicious ways to enjoy lentils.