The Roundup -

Watford City Florists Attend an 'Inspired Design' Class in Sioux Falls, SD


Petals Floral & More florist Alydia Ferrari (pictured) attended the class Aug. 4th - 11th, with shop owner Erica Douglas (not pictured).

Petals Floral and More owner Erica Douglas and her Watford City florist Alydia Ferrari recently attended an 'Inspired Design' class in Sioux Falls, SD Aug. 4th – 7th. The class was instructed by well-known nationally accredited florists Ace Berry and Patience Pickner and focused on aspects such as focal points, depth, balance, line, customer service and color. The hands-on class consisted of about ten florists in total that were graded according to South Dakota state standards.

"I take advantage of any education I can get that is going to be an investment in my employees," commented Douglas, who herself has taught business classes at floral seminars. "It's important to learn new techniques and educate my designer as well as myself."

Douglas got her start volunteering her time at flower shops while she was in college, and soon realized it she wanted to make a career out of it. She has been a florist for three years and owns stores in Watford City, ND and Bismarck, ND. The Watford City shop serves Watford City, Arnegard, Alexander, and supplies flowers to Jason's Super Foods in Newtown, ND. Their extensive variety of flowers come from wholesalers in Minneapolis, MN and Sioux Falls, SD.

Florist Alydia Ferrari demonstrates some of the new techniques she learned at the class.

"When I go to a floral conference, the florists that regularly attend and continue with their education stand out. I take pride in being involved and when you really care about your career, it shows in everything you do. Customers definitely notice," said Douglas.

Petals Floral and More is located at 512 N Main Street in Watford City, ND; the shop is open 9:00 am – 5:30 pm central time, Monday through Friday, and 9:00 am – 1:00 pm on Saturdays. Stop in and pick up a beautiful and unique ready-made arraignment, request something specific, or contact them in advance for large events. For more information, call them at 701-842-2847 or find them on Facebook.

"Floral design classes challenge florists to take a good idea and make it exceptional," Douglas added.


Reader Comments


Powered by ROAR Online Publication Software from Lions Light Corporation
© Copyright 2018