The Roundup -

J'z Fashions to Expand Into Former Saddle Up Location


August 23, 2017 | View PDF

Julie Smelser, owner of J'z Fashions and Coffee House, stands in the empty former Saddle Up building. By the end of September, J'z Fashions will have that space filled.

In the most exciting news for the Sidney retail community in a long time, J'z Fashions has announced its expansion into the former Saddle Up building next door. Customer concerns and requests have fueled the move, with people wanting to shop in Sidney.

In addition to their fantastic fashions and footwear, J'z Fashions will be adding western wear, infant and children's wear, and home décor. Levis for the entire family, Dockers, cowboy hats and plus sizes are just some of the exciting new offerings. "We're keeping the fantastic lines we have and adding more while readjusting to current times. We want to offer lower cost, good quality clothing for our customers," owner Julie Smelser stated. "If people would like to see additional brands, they just need to ask. We'll try our best to get what they want."

Home décor items will include linens, florals, Stonewall Kitchens rubs and spices, and much, much more. The fantastic designs of Billie Jo Morken of Watford City will also be offered. "A Touch of Earth" includes unique jewelry, capes and rustic furniture inlaid with stones, conches, cowhide and more. "She blings up items with her unique style," explained Smelser.

Another exciting new addition will be a rejuvenation station featuring a relaxing spa atmosphere, offering PAR AVION TEA, which is sold in spas only and not only creates incredible teas with powerful antioxidants, but also has face cleanser, body moisturizers and bath soaks.

Try out Bemer, a physical vascular therapy device which promotes micro circulation "For you, for life, for energy", with Danielle Rambur as sales rep. Customers can stop in daily to get their blood flowing and enjoy better overall health. Smelser will also become a retailer of Bemer in the near future.

Also included in the rejuvenation station is the popular Kangan water which helps with multiple health issues. Kangan water hydrates the body, cleanses the body, or the home, is a powerful anti-oxidant, and helps remove acid waste from the body. "People bring in their jugs to fill with Kangan water. We have very happy customers, and we use it for our coffee and teas as well," Smelser explained.

The popular coffee bar featuring City Brew coffees, delightful teas and delicious custom baked goods will move into the new space. "The coffee bar is open as long as our doors are open," employee Stacie Roddy emphasized. Stop by for your favorite beverage and a free sample of yummy baked goods by Kim Loveless.

Expanding the store was not an easy decision. "Bret and I thought about it for a long time," Smelser said. "We've survived the worst and believe we can provide shoppers with what they need. It's good to keep Sidney competitive and keep people happy with shopping in their home town."

Smelser credits her staff with carrying the store through the recent economic downturn. "Stacie Roddy is amazing and offers fantastic customer service. She truly goes out of her way to please," Smelser said. Roddy said she and her husband moved to Sidney because they love it here, and want to stay. She's excited about all the new changes to the store. "We want to have something for everybody in all price ranges. And, if you need a baby gift on Saturday for a shower on Sunday, we'll have it."

Renee Torgerson has been with J'z Fashions since the beginning, doing the accounting and filling in part time as needed. Kay Balducke completes the staff, working part time. "She's very good, " Smelser said. "She knows the customers and is very helpful. The entire staff is behind the expansion and we'll be looking for additional help once we get moved."

Roger Beyer, owner of the building, has also been very helpful. "He's so understanding and listens to our concerns and ideas. He's a very big part of this expansion and does everything he can to promote business in Sidney," Smelser stated.

"We're very excited about providing more options in Sidney. People want to keep their home town thriving. When stores close, the impact trickles down and affects everybody. We want to reverse the trend and provide a quality, affordable shopping experience," Smelser said. "We're also happy to recommend other businesses in town. It's all about the customer finding what they want in Sidney, no matter who gets the sale. It benefits all of us."

J'z Fashions and Coffee House is located at 113 E. Main, Sidney. Stop in, call them at 406-433-5050, and follow them on Facebook.


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