Think Pink at the Richland County Fair


Sidney Health Center is excited to be one of the day sponsors during the Richland County Fair and Rodeo. On Friday, August 3, Sidney Health Center will be located under the sponsorship tent from noon to 6 p.m. providing free blood pressure checks and giving away pink lemonade and sunscreen samples, while supplies last.

"We decided to change things up this year," commented Rita Steinbeisser, Senior Executive of Marketing. After spending the last twenty-five or more years manning a booth in the Agriculture Building, the organization has decided to consolidate its efforts and partner with the fair as a day sponsor. In addition to being a day sponsor, Sidney Health Center's Cancer Care is a "Tough Enough to Wear Pink" sponsor for the PRCA rodeo on Friday night.

As a "Tough Enough to Wear Pink" sponsor, organizations pay $1 per attendee that wears pink to the rodeo. In turn, funds from the sponsorship benefit area cancer patients through the Cancer Coalition Relief Fund.

Tough Enough to Wear Pink provides a nationally-recognized campaign and framework for rodeos and western events throughout the country to help promote breast cancer awareness and fundraising to benefit local communities.

The idea of serving pink lemonade originated from the "pink theme" that has been in place for many years at the Friday evening rodeo, bringing awareness to breast cancer and more importantly, screening for cancer.

"These sponsorships allow us to get out and visit with the general public and promote wellness," stated Jennifer Doty, Sidney Health Center CEO. "We are looking forward to a day at the fair."


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